Kalendar

70 različitih tema iz sveta marketinga i oglašavanja

Raspored predavanja
za 2018 god.

AcademIAA traje od 7. septembra do 14. decembra 2018. godine.
Predavanja se održavaju petkom u popodnevnim časovima i subotom tokom dana, sa početkom u prepodnevnim časovima.

NEDELJA 1

PETAK 07.09.2018
KOKTEL – OTVARANJE
SUBOTA 08.09.2018
BIZNIS Uvod u modul Katarina Šibalić,  Marketing Director, Strauss Adriatic
BIZNIS Publika je uvek u pravu Bojan Joksimović, Co-founder, O5
BIZNIS Šta nam olakšava, a šta nas sprečava da kreiramo uspešne disrupcije u komunikaciji brendova? Biljana Jović Popović, VIP Mobile, Marko Pešić, Ovation BBDO, Saša Ćirić, Frikom, Ivan Aranđelović, Ivan Aran Studio, Nikola Radojčić, Braća burazeri, Kamelija Radojčić, Mandarina Cake Shop

NEDELJA 2

PETAK 14.09.2018
ISTRAŽIVANJE Istraživanje iz perspektive korisnika Ana Delić, Consumer&Market Intelligence Manager, L’Oreal
ISTRAŽIVANJE Istraživački proces Predrag Kurčubić, Managing Director, Ipsos
SUBOTA 15.09.2018
ISTRAŽIVANJE Kvantitativna istraživanja Snežana Savić, Business Development Director, Ipsos
ISTRAŽIVANJE Kvalitativna istraživanja Katarina Jakšić, IUU Adria Senior Consultant, Ipsos
ISTRAŽIVANJE Consumer panel Predrag Ćirović, Commercial Director, Gfk
ISTRAŽIVANJE Retail Audit Ivan Šašić, Sales Effectivenes Consultant, Nielsen

NEDELJA 3

SUBOTA 22.09.2018
KREATIVA Dobar, loš, zao (Kako sam zamrzeo advertajzing) Žarko Veljković, Creative Director
KREATIVA Low Budget Creativity Jana Savić Rastovac, Creative Director @McCann Beograd
KREATIVA Kratki vodič kroz svet agencija Veljko Golubović, Creative Director @New Moment New Ideas Company

NEDELJA 4

PETAK 28.09.2018
DIGITAL Uvodno predavanje Sanja Lalević-Cvetković, Head of Digital, DIRECT MEDIA
DIGITAL Digital strategije (insight, modeli, ciljevi, KPIs…) Igor Černisevski, DIMAQ Master trener, IAB Srbija
SUBOTA 29.09.2018
DIGITAL Analitika i podaci – šta gledamo krivo? Robert Petković, Analytics Lead, Bruketa&Žinić&Gray
DIGITAL Kreativna upotreba medija ili new media Voljena Daničić, Head of Creative, DIRECT MEDIA
DIGITAL Social: Instagrame, oprosti nam! Miloš Skokić, Managing Partner, ŽIŠKA
DIGITAL Jeftinije je skuplje: Koliko zapravo košta loša content marketing strategija Goran Mirković, Senior Content Marketing Specialist, Content Insights

NEDELJA 5

PETAK 05.10.2018
TEAM BUILDING
SUBOTA 06.10.2018
INOVACIJA Getting from 0 to 1 billion: How UA helps us transform little ponies into majestic unicorns Nebojša Radović, Performance Marketing Director, N3twork Inc, San Francisco
INOVACIJA Innovation of the people, by the people, for the people Daniel Heuser Prestes, Creative Strategy Director @Karmarama
INOVACIJA Technology In Marketing Today and Tomorrow Ivan Dimitrijević, CMO @ PWNRS / Performance Marketing Lead @ Four Dots
INOVACIJA Od ideje do realizacije Nemanja Stefanović, CEO &Founder, Poslonaut

NEDELJA 6

PETAK 12.10.2018
BIZNIS Hrabrost u advertajzingu, vrlina ili mana Nataša Bojanić, Group Account Director, Leo Burnett
SUBOTA 13.10.2018
BIZNIS Kako se zaista meri uspeh brenda i koliko učimo iz rezultata? Smiljka Dokić Jeremić, Marketing Director, Erste Banka
BIZNIS Workshop – Kako napisati brif `koji obećava`? Andreja Milkić, Andrijana Đikanović (Leo Burnett)
Katarina Šibalić, Željka Paraušić (Strauss Adriatic / Doncafe)
BIZNIS Brend komunikacija. Kako se kupuju ideje? Jelena Čađenović, Brand and Experience Management Director, VIP mobile

NEDELJA 7

PETAK 19.10.2018
MEDIJI Upoznavanje sa medijskim tržištem Marko Šobot, Media Director Publicis One
MEDIJI Elektronsko merenje televizijskog auditorijuma Đorđe Čović, Marketing Executive Nielsen Audience Measurement Srbija
SUBOTA 20.10.2018
MEDIJI Sa one strane ekrana Srđan Erceg, CEO Huge Media (dva spojena predavanja)
MEDIJI Prava mera outdoor medija Zoran Jović, IT Manager, Alma Quattro, Bojana Novaković, Sales Director, Alma Quattro, Gorica Mijović, General Manager, TAQOO
MEDIJI Kablovska TV danas Nataša Mitić, Ad Sales director i Marko Dacić Marketing Manager, Fox Networks Group

NEDELJA 8

PETAK 26.10.2018
ISTRAŽIVANJE Neuroscience u marketinškim istraživanjima Bogdan Mijović, Co-Founder, mBrainTrain
ISTRAŽIVANJE Eyetracking & Facial coding u marketinškim istraživanjima Mina Bogosavljević Jovanović, Insights Director, EyeSee
SUBOTA 27.10.2018
KREATIVA IAA Creative Gang Workshop Anja Radulović, Creative Director @Leo Burnett
KREATIVA Panel: Leaders of Change Vladimir Mitrović, Ovation/BBDO, Nebojša Krivokuća, Communis DDB, Boris Marčetić, Popular Communications, Uroš Vuković, Publicis One, Iva Mitrović, Fullhouse Ogilvy

NEDELJA 9

 

PETAK 02.11.2018
INOVACIJA Gaming kao deo marketing mixa Nikola Čavić, Head of Business Development @Nordeus
INOVACIJA Kako dostići product-market fit?  Milovan Dekić, User Research Lead @Nordeus
SUBOTA 03.11.2018
KREATIVA Weare PerCfet Slavimir Stojanović, Designer @Futro
KREATIVA Mogu li reklame spasiti svet? Vasilije Ćorluka, Creative Director @Saatchi & Saatchi Skopje
KREATIVA Teorija privlačnosti Svetlana Ćopić, Creative Director @Block & Roll

NEDELJA 10

PETAK 16.11.2018
DIGITAL Digital kreativa Vladimir Zarić, Head of Digital, Leo Burnett
DIGITAL Performance marketing Stevica Stojić, Performance Marketing and Digital Analytics Expert, Telenor Srbija
SUBOTA 17.11.2018
DIGITAL Digitalno oglašavanje (display/mobile/video/analitika) Đorđe Đuričić, Research&Technical Manager, Gemius Adriatic
DIGITAL Pravni okvir poslovanja na internetu Aleksandar Ugljevarević, Legal&Policy Committee, IAB Serbia
DIGITAL Panel: Make the most of online media Mihailo Ponjavić, Sales Director, Ringier Axel Springer
Ana Marković, Digital Adevertising Manager, Adria Media
Marko Mudrinić, Managing Director, Netokracija Serbia
Ivana Radovanović, Founder&CEO, Mogujatosama

NEDELJA 11

PETAK 23.11.2018
BIZNIS Izazovi pozicioniranja/repozicioniranja brendova Nikola Kostoski, Marketing & Strategy Director, Delhaize
BIZNIS Komunikacija u funkciji biznis rezultata Jelena Šarenac, Head of Corporate Communications, Henkel
SUBOTA 24.11.2018
MEDIJI Njuz u borbi protiv neozbiljnih medija Darko Crnogorac i Bane Grković, urednici i novinari Njuz.net
MEDIJI Oglas koji će kupiti Brand manager i koji će prodati potrošaču brand Marija Ilić, Group Account Manager, Direct Media
MEDIJI Dve godine koje su uzdrmale tehnološku industriju – i svet Vladimir Aranđelović, Managing Director Adriatic, Connect Ad
MEDIJI Workshop: The power of integrated media strategy Jovana Petrović, Head of Regional Connection, Planning and Digital i Filip Mladenovski, Regional Digital Strategy Manager UM

NEDELJA 12

PETAK 30.11.2018
ALL STARS Pimpek nije k… Davor Bruketa (Bruketa&Žinić&Grey)
ALL STARS Odnos klijent-agencija Nataša Đurđević (TCCC)
SUBOTA 01.12.2018
ALL STARS To be announced To be announced
ALL STARS To be announced To be announced

NEDELJA 13

PETAK 07.12.2018
ALL STARS To be announced To be announced
ALL STARS To be announced To be announced
SUBOTA 08.12.2018
ODBRANA CASE-a

NEDELJA 14

PETAK, 14.12.2018
KOKTEL